Steeped in an established tradition of the finest finishes and colour coatings since 1989, Midas Earthcote has now produced a retail destination brand with the same unchanging, proven principles. As part of its strategic re-alignment, Kansai have released Midas Earthcote as an exclusive channel to market allowing them to now pursue their own retail path, independently. Hence the newly named Paintsmiths personifies the core values of Midas’ innovative, solution-based products and service distinction and Earthcote’s range of luxury finishes, extending this into a must-have, affordable and accessible product range, available in a uniquely engaging retail space.
As long-standing paint merchants with a lifetime of collective knowledge from the leading paint experts Midas, Earthcote and Kansai Plascon, and with roots deep in the trade and customer experience, Paintsmiths are delighted to now offering an innovative, consumer-friendly, retail destination which addresses all your quality, price, service and convenience coating needs in a series of bespoke, solution-based stores.
Treating our new retail spaces as a place for the local community to find practical, trusted and affordable home solutions, Paintsmiths stores challenge the norm of your typical paint and hardware outlet on every level: here the point of departure is a trusted communal space that stocks less of everything but more of a higher quality something – aspirational affordability offered with a sincere service initiative wrapped in a fresh and light physical environment complementing our new product offering.
Together Midas and Earthcote have been able to fine-tune customer service excellence and focus on new product development, which are the same exacting values and standards you will find now entrenched in the Paintsmiths brand.
Paintsmiths now builds on this deep experience and history of proven product innovation and customer service to both the trade and retail customer, and are excited about delivering the highest quality, most versatile offering in an accessible, user-friendly retail environment underpinned by two leading paint brands, Midas and Earthcote: bringing you a century-old tradition of trust, service excellence and continued product innovation at affordable prices.